Product design is a constant exercise and pragmatic trade-offs between, aesthetics, practicality, simplicity, ease of use, functionality, cost and everything else laid out by Dieter Rams. Sometimes however, with some products it’s pretty obvious which of these design considerations need to weigh the most. In the case of the Okkatots backpack diaper bag it had to be practical. If you’ve ever traveled with a baby you will know, that while it’s important that your diaper bag is pretty good looking, nothing trumps practicality in that moment when your baby decides to, well, be a baby. I’ve recently taken a look at this backpack and I have to say, it is a pretty impressive design job.
The backpack is designed to be a diaper bag as well as an overnight bag. It has been designed to organize everything you may ever need when away from home with your baby into logical en easy to reach compartments. It’s obvious that a lot of thinking had gone into this design with some incredible attention to detail. Take for example the inclusion of a front pouch for a portable DVD player: easy to access, no need to open the bag and an absolute life-saver while you’re sitting on a train, bus or just somewhere in the park with a tired kid that needs a few minutes of distraction.
The backpack is designed to not only zip open at the top like most backpacks – that would still force you to reach into the bag into a space that you cannot see – the zip goes all around the pack and literally lay it open exposing the multitude of small containers and compartments, all easily accessible. It sports some small mesh holders on the outside for those must reach items like a teether or dummy. Opening up the bag and laying it in front of you is like opening up mission control for the travelling parent! Diapers, hand-wipes, powder, changing mat, spoons, bottles, toys, everything neatly organized and right there at your disposal. Okkatots did a great job at making those important design trade-offs, and while this bag is all about practicality and ease of use it is also comfortable to carry and actually quite beautifully designed. There;s no reason to cringe when you take this into public – in fact, most people will not even know it’s a diaper bag – it simple looks like stylish modern backpack.
From a product design perspective this is in my opinion a great example of how smart design decisions, focused on the user and having one single goal in mind – to make their lives easier – should be done.